30 Mar 2022 /

Luminii are delighted to have provided commercial due diligence (CDD) support to YFM Equity Partners (“YFM”) on their investment into text analytics company Relative Insight.

Relative Insight, a fast-growing text analytics platform, plans to expand its operations in the US and strengthen new product development following a growth capital investment by YFM. The volume of text data such as surveys, reviews, social, customer experience (CX) and voice of the customer (VoC) is exploding and can give crucial insights to decision makers if analysed quickly and easily.

Customers upload data to the Relative Insight platform and the AI-based text analysis techniques highlight critical differences in consumer language to drive deeper insights into digital marketing, consumer analytics and customer experience. With its origins in law enforcement, the Relative Insight technology has been designed to provide the fastest possible time to critical insight and action for market trends, customer service issues, product opinions and marketing campaign effectiveness.

With offices in London, New York and Lancaster, Relative Insight has a growing international client list including leading global companies such as Sky, Nespresso, Starbucks, General Mills, MetLife and Sony.

The investment from YFM will enable Relative Insight to further grow its customer base as well as continuing to develop the platform to provide greater customer insights and data integrations for its clients.

"Luminii are delighted to have supported YFM on this transaction. This is yet another deal that helps to further strengthen our credentials in the TMT sectors, particularly within BI and data analytics, having worked on several deals in this space recently. We wish YFM and Relative Insight's management team continued success for the future." - Lushani Kodituwakku, Managing Director, Luminii Consulting

  • To date, Lushani and her team have supported me and Foresight on over 20 deals. They have consistently delivered high quality CDD reports, always against tight deadlines and to above expectation. They offer good value for money. Luminii are quick to understand our needs, offer sound advice and support on complex topics. Their ability to tailor the scope to our needs, focus on the core issues of each project and not being afraid to give their opinion backed by sound research and analysis is a great benefit to us. I would recommend their services without hesitation.

    Private equity investment firm with circa £4 billion of assets under management

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    Board of Directors of a global SaaS Company, UK

  • Luminii Consulting proved themselves to be a highly flexible and dedicated team who delivered a high quality CDD report in a complex tech sector. They were able to cover a wide scope across multiple geographies to a strict deadline and provided us with the required insight and strategic advice to make an informed decision. We appreciated their effort and enjoyed working with the Luminii team.

    Private equity and venture capital with £9.1bn worth of funds under management

  • Lushani and her team at Luminii delivered a high quality CDD report that exceeded our expectations. We were particularly pleased with the post deal recommendations and informed opinions contained within the report. We wouldn't hesitate to use Luminii's services again on future projects.

    Leading mid- market private equity firm

  • We engaged Luminii Consulting for a very targeted piece of commercial diligence in a very short timeframe. Luminii produced an outstanding report exactly on scope in what is a niche market segment. Moreover they managed to produce it in a very short period of time which was essential to getting the deal done.

    Leading independent investment manager with funds of over £1 billion under management

  • We enjoyed a strong working relationship with Luminii Consulting. Their work went above and beyond the scope of the CDD and offered strategic insight and advice that has since helped us with both our post-deal strategy and business development.

    Leading SaaS provider of Identity & Access Management (IAM) software, IDaaS and Identity API

  • Luminii supported the recent MBO with Foresight Group and Signature Property Finance (SPF), providing strategic insight which has enabled the management team to transform their route to market. The CDD report gives SPF valuable intelligence into the competition; market trends; customer feedback and the opportunities that are within the marketplace. The report has been useful to segment data, share customer feedback with the wider SPF team, enabling them to attack the competition and continue to deliver a quality service to brokers/direct clients. Overall, a really insightful report that gives the Management team really useful intelligence.

    Finance lender providing short term property finance