Luminii provides Commercial Due Diligence to Guinness on their investment into Forestreet

Luminii are delighted to have provided commercial due diligence (CDD) support to Guinness Ventures (“Guinness”) on their investment into Forestreet, a next-generation AI-powered automated research platform.

The new funding empowers Forestreet to further disrupt the research sector, enabling those who have been traditionally locked out from research services by expense and exclusivity to access affordable, best-in-class research analytics, via a subscription model.

At a time when phenomena can be attributed to data values from assigned data points, so much has become instrumented. In fact, data experts argue that with modern analytics, it is impossible for an entity to not generate data. Operating physical systems, transaction processing, communications sending, and movement in a world full of sensors generates data as a by product. So what’s all this data worth? Data’s value trickles down to its uniqueness, how it will be used, and by whom. Understanding the value in these small bits of information that need gathering, sifting, and analysing is a tricky proposition, particularly because organisations cannot nail down the value of data until they are able to clearly specify its uses, immediate or potential. Thoroughly analysed data may yield nothing or yield the key to launching a new product line or making a scientific breakthrough. It could affect just a small percentage of a company’s revenue today, but it could be a key driver of future growth.

Many organisations have seen this potential and are hungry to use data to grow and improve performance. Multiple players are also seizing market opportunities created by this explosion in demand. There are many steps between raw data collection and the actual application of data-derived insights. These have created openings to monetize and add value at many points along the way. Complex data ecosystems have consequently been rapidly evolving. Providing cutting-edge tech at a fraction of the cost. Forestreet was founded 5 years ago by Alex Miller, former COO of Octopus Ventures and David Doyle, a former PWC partner. The London-based company has been developing its technology with and providing services for some of its marquee clients, including three of the ‘Big Four’ consultancies and several leading investment firms.

Forestreet provides independent advice to executives on selecting the right partners in order to convert digital strategies into commercial success. To support this proposition, Forestreet has developed its own proprietary database of over 29K global digital change agents.

Forestreet’s automated research platform can map every company and product in a market down to feature level on demand to provide real-time, data-led insights. The firm’s mission is to democratise data and provide unbiased insights into the world’s technology markets. It aims at ignoring marketing spend and spin, thereby ensuring all companies can access insights to support innovation and productivity.

"Luminii are delighted to have supported Guinness on this transaction. This is yet another deal that helps to further strengthen our credentials in the TMT sectors, particularly within insights and data analytics, having worked on several deals in this space recently. We wish Guinness and Forestreet's management team continued success for the future." - Lushani Kodituwakku, Managing Director, Luminii Consulting