Luminii provides CDD support to Guinness Ventures on their investment in Shot Scope

14 Dec 2022 /

Luminii are delighted to have provided Commercial Due Diligence (CDD) support to Guinness Ventures on their investment in Shot Scope, a leading manufacturer of golf technology and improvement products.

Shot Scope is now an established leader within the golf market, with more than 100,000 users in 162 different countries worldwide. The company is based in Edinburgh and has a team of 25 people - its product range includes GPS watches, Laser Rangefinders, GPS Handhelds and Shot Tracking devices.

Shot Scope's patented wearable, laser and performance tracking devices are designed by golfers for golfers. The innovative shot tracking technology enables players to make better decisions on course; and offers a unique off course digital platform where the golfer can relive their round. Shot Scope products and software are said to help golfers improve by 4.1 shots on average, improving golfers’ games in fewer than 25 rounds.

The company has mapped 36,000 golf courses around the world. It owns this data and can quickly make edits or changes to golf courses requested by users. The Shot Scope app and dashboard provides over 100 statistics on the golfer’s game including club distances, approaches, short game, putting, scoring, handicap benchmarking and strokes gained. 

The capital investment and partnership with Guinness Ventures will allow Shot Scope to scale on the back of their success in the UK and bring game improvement technology to golfers globally.

"Luminii are delighted to have supported Guinness Ventures on this transaction. This is yet another deal that helps to further strengthen our credentials in the Technology, Consumer and Retail sectors. We wish Guinness and the Shot Scope management team continued success for the future." - Lushani Kodituwakku, Managing Director, Luminii Consulting

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