Luminii provides Commercial Due Diligence to YFM on their investment into Relative Insight

30 Mar 2022 /

Luminii are delighted to have provided commercial due diligence (CDD) support to YFM Equity Partners (“YFM”) on their investment into text analytics company Relative Insight.

Relative Insight, a fast-growing text analytics platform, plans to expand its operations in the US and strengthen new product development following a growth capital investment by YFM. The volume of text data such as surveys, reviews, social, customer experience (CX) and voice of the customer (VoC) is exploding and can give crucial insights to decision makers if analysed quickly and easily.

Customers upload data to the Relative Insight platform and the AI-based text analysis techniques highlight critical differences in consumer language to drive deeper insights into digital marketing, consumer analytics and customer experience. With its origins in law enforcement, the Relative Insight technology has been designed to provide the fastest possible time to critical insight and action for market trends, customer service issues, product opinions and marketing campaign effectiveness.

With offices in London, New York and Lancaster, Relative Insight has a growing international client list including leading global companies such as Sky, Nespresso, Starbucks, General Mills, MetLife and Sony.

The investment from YFM will enable Relative Insight to further grow its customer base as well as continuing to develop the platform to provide greater customer insights and data integrations for its clients.

"Luminii are delighted to have supported YFM on this transaction. This is yet another deal that helps to further strengthen our credentials in the TMT sectors, particularly within BI and data analytics, having worked on several deals in this space recently. We wish YFM and Relative Insight's management team continued success for the future." - Lushani Kodituwakku, Managing Director, Luminii Consulting

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