We support senior management articulate a well-defined and evidence-backed strategy. We provide management with the required insight across various areas such as market opportunity, market/product entry attractiveness, customer feedback, competitive positioning, brand positioning, marketing strategy and changing business model dynamics that enable management to make impactful strategic decisions.
GROWTH STRATEGY
We assist our clients to make sound strategic decisions for their business by developing strategies that enable them to create a competitive advantage. This can range from assessing customer satisfaction, to testing the business case for new market entry, or portfolio diversification to meet customer demand and achieve top-line and bottom-line growth.
CUSTOMER RESEARCH & INSIGHTS
We run surveys and conduct in-depth telephone interviews with our clients’ customers, assisting our clients to better address their customer needs and capture market share. In addition, we conduct thorough internal customer data analysis to help clients segment their customer universe. Our customer research provides our clients with valuable insight about their customer base and recommends action plans to both grow their revenue and retain their customers going forward.
MARKET RESEARCH & COMPETITOR INTELLIGENCE
We assist our clients understand the trends in the markets in which they operate as well as size the opportunity in new markets they wish to enter, supporting them to build solid business plans, by identifying their competition’s strategy, how they need to articulate their USP and what they need to do to capture market share.
BUY-SIDE COMMERCIAL DUE DILIGENCE (CDD)
Our CDD is centred around assessing a target’s commercial performance and future potential. We test the sustainability of the business model, competitive positioning, strength of customer relationships, market opportunity and growth alongside the top-line growth assumptions and achievability of management forecast. Our CDDs also provide actionable strategic recommendations to accelerate growth post-deal.
BUSINESS PLANNING & BUSINESS MODEL RE-ENGINEERING
We work with senior management to develop a sound business plan in order to raise investment. We also provide actionable business model re-engineering recommendations, using our knowledge of sectors and the evolving business models in rapidly changing markets.
PRE-SALE COMMERCIAL ASSISTANCE & VENDOR CDD
We carry out pre-sale commercial reviews that prepare a business for sale. We revise the assumptions underpinning the financial forecasts to ensure they stand up to scrutiny in the due diligence process. Our vendor commercial due diligence articulates and tests the company growth plan, anticipating the concerns of potential investors. Our work is impartial and evidence-based, so it can be relied upon by both management and potential investors.