Luminii provides CDD on Foresight's investment in Fresh Relevance
Fresh Relevance is a SaaS email marketing and web personalisation platform providing online retailers with personalised customer experiences and real-time marketing tools across desktop and mobile. Key features of the platform include triggered emails, web personalisation and real-time behavioural marketing, all of which aim to replicate the personalised experience familiar across market leading eCommerce businesses.
Based in Southampton, Fresh Relevance was founded by Mike Austin, Pete Austin and Eddy Swindell, ex-employees of former Foresight private equity portfolio company SmartFocus. In line with the rapid growth of the $2 trillion e-commerce sector, marketing technology is evolving at a similar rate as retailers try to engage with consumers in an increasingly competitive online market.
"Luminii is delighted to have supported Foresight on this transaction. Our team continues to strengthen and grow our credentials within the TMT and Software sectors, having conducted a significant number of CDD and strategy projects within TMT in recent years."
Lushani Kodituwakku, Managing Director
Further details on the deal can be found here.
Latest articles
- Luminii's Lushani Kodituwakku wins the Business/Entrepreneurship Award at the Women in Management (WIM) UK Professional & Career Women Awards 2024 19 Mar 2024
- Luminii provides CDD support to Gresham House Ventures on their investment in Azarc 05 Feb 2024
- Luminii provides CDD support to Octopus Ventures on their investment in VaultSpeed 21 Nov 2023
- Luminii's Lushani Kodituwakku named Market Research & Intelligence CEO of the Year 2023 by CEO Monthly 08 Nov 2023
- Luminii shortlisted as Commercial Due Diligence Provider of the Year at Unquote's British Private Equity Awards 2023 14 Sep 2023