Managing Subscriptions: The winning formula for Media companies
Spotlight on Digital Media Subscriptions in 2020
"While content is obviously still key in attracting and engaging consumers, media companies must embrace technology innovations and solutions that help them to target, recruit and monetise the interaction with readers/viewers. A complex and constantly evolving mix of technologies is available to OTTs and publishers to this effect: from A/B testing and user experience to CRMs, identity and data management, content delivery and distribution systems, to data analytics and subscription management. Although all play a role, probably 3 areas are the key ones for media companies to get right: user experience, analytics and subscription management..."
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